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case study analysis

case study analysis

Project description

accepted. FU1 an …_. W_§14)

endorsed ample overtime. He even thought of himseii as a saw” A – b,t f

of his donations to various local charities. Jim knew he was rega1rded-:::ei,eroS:cceed )d
workplace bully but this didn’t worry him. After all, he reasone ’ no

by being nice. Then things changed…

After two heart attacks in quick succession and a triple bypass, Jir_n Wa]S_ 3 dlffbmnt

man. His confidence was shattered, he was on antidepressants aiid bang 3 1‘; _“’a3}l1“01”€
important than being in business. In his prolonged absence, Jim s daughter» “Ca, . 4‘?
taken over the day-to-day running of BMS. This proved to be a problem because Jim s
most senior employee, Brad Ryan, expected to manage things. Brad was 0331 In the Same
mould as Jim and wanted to prove himself a worthy successor. To this €Xt€T1t» Brfild S_€1 Out
to be bigger, louder and more aggressive than Jim, his intention being to bully Ericainto
letting him run the show. In this, he had tacit support from a handful of others who, In the
past, dominated other workers. Erica, however, was a tough nut to crack. In fact, Sh€ W88.
even tougher than anticipated. She stood up to Brad and made it clear that while she was in
charge, there would be changes. Down came the lurid pictures in the staff room, emails
were monitored, swearing was not tolerated, random drug and alcohol testing was
introduced and new staff were employed on ability and not because they had contacts in
BMS. For example, Erica appointed several highly qualified tradesmen from the
Philippines who were in Australia on 457 visas and took on three apprentices – all
indigenous locals.

On the surface of it, Brad appeared to accept Erica’s policy changes but underneath he
was angry. He sensed he was rapidly losing his ‘top dog’ position and did what he could to
undermine Erica’s authority. He also expected his supporters to follow suit. His usual
tactic in this regard was to make snide comments in earshot of his targets, criticise the
quality of the work done by the Filipinos and the indigenous apprentices, and spread
rumours about the sexuality of some of the single women in the office. His favourite tactic
was to send those he did not like to a wrong ‘job or to the right job but without sufficient
materials. He then told the customer that this never happened when Jim was in charge’.
Under Jim s reign, no-one dared complain and even if they did the complaints were
ignored. Erica, however, was prepared to listen and their stories only served to confirm
what she already knew. What she lacked, however, was documentation Before confrgntino

rad and his henchmen, Erica quietly and subtly started gathering the information She
required. It was during this process that she received an unexpected visit from the
Department of Industrial Relations. They arrived with a log of complaints from past and
present employees who alleged bullying, harassment, sexual discrimin t” d
discrimination racial vilification and i ‘ – – – (fl Ion’ gen Lr
After several len vth h » ‘ T, BN3 n one Instance’ age dlscnmmatlom

£2 3’ ¢3I‘1%S, S was fined $250,000 for failin t ‘d f

workplace and was ordered to pay compensation to th . g 0 pm“ 8 a Sa 6
ose affected. Jim was not present for
SESSION 8c: Well, Well, Well!
Bowen Mining Services (BMS) was, as the name implies, a suppller 0_fSeTV1°€S to the
mining industry. Established in the 198os and based in the Pilbara reg1on_1n the North West
of Western Australia, BMS had a reputation as an aggressive company V_V1th ah aggressive
culture. That it was this way was due in no small part to the attitude OfJ1m BOWCII (60)
who had built the company from scratch. He was proud of his achievements; he worked
hard, played hard and expected nothing less from his employees. Jim was a true nor’wester
he had no time for southemers, dole bludgers and unions. To hold their jobs, his workers
needed to demonstrate the same values. Consequently, they were loud, macho types who
were quick to single out anyone who was the slightest bit different. New employees were
quickly sized up but provided they could endure the hostile environment they were
accepted. For all his faults, Jim was a generous employer. He paid big bonuses and
endorsed ample overtime. He even thought of himself as a good corporate citizen because
of his donations to various local charities. Jim knew he was regarded as a bit of a
workplace bully but this didn’t worry him. After all, he reasoned, no-one ever succeeded
by being nice. Then things changed…
Ager two heart attacks in quick succession and a triple bypass, Jim was a different
iman. 1S confidence was shattered, he was on antidepressants and being alive was more
mportant than being in business. In his prolonged absence, Jim’s daughter, Erica, had
taken over the day-to-day running of BMS. This proved to be a problem because J im’s
most Seh10_TemP1oY€€, Brad Ryan, expected to manage things. Brad was cast in the same
gncgulcli) as J imland wanted to prove himself a worthy successor. To this extent Brad set out
o e 1 er
letting iii. ifmi’ ‘SS: Zfifiilifirfhifgfii S§;§et§12?t”si.}§‘f.133i?§§ff3§i?§n3?Lig F’ 31‘ “Y
past, dominated other workers. I; ‘ O O erg W O’ in the
even tougher than anticipated. Shrcicseiiilcigviireyvtfrryrilgvli-:1: gntgirglhdnui to Crack’ In 9°” She was
charge, there would be changes. Down came the lurid i it: e 1°t clear that Whlle She was in
were monitored, swearing was not tolerated random dIr)uC res In the Staff -mom’ emails
introduced and new staff were employed on,abilit d g and alcohol teshhg Was
BM S. For example, Erica appointed several hi hly an ‘Fm because they had contacts in
Philippines who were in Australia on 457 ‘ g y quahfied tradesmen from the
indigenous locals. visas and took on three apprentices – all
On the surface of it, Brad appeared to acce
lVjVna(:2:II1]1z;i:])’e. sensed he was rapidly losing hi§t”[E;:)r1;:C:OSgi)I(;1(:§i}t].changeS hut uhdemeath he
tactic in this recaarsdaviivtliority. He also expected his Supporters tgoth find didwhat he could to
quality Ofthc ‘fiork dO1:]S)tg make snide comments in earshot of h’O OW Sum ldisusual
rumours about the Sexugny the Filipinos and the indigenous a is targets, criticise the
was to send those he did (l)_fl;S§()lTl€ of the single Women in thl;PF:;‘itiCeS,.and Spread
medals. He [hm told u 1 c to a Wl’ollg_]ob or to the r, Yh _ 0 Ice. His favourite tactic
Under J im’s reign no-oii Slistonicr that ‘this never ha 15 tjob butwithout sufficieiit
ignored. Erica lmiw ‘ e ared complain and even if Iihenéfi When Jim was in charge’.
1 . . . ’ yer’ was l’)l'(.‘h:lrm‘l in l:…_ _ _ he)’ did, the Comnlainfg wgre
please do SYNOPSIS, DISCUSSION and IDENTIFICATION of the case study issues and use references that supports the work. my group found the primary and secondary problem. Primary we have narrowed down to mismanagement, secondary we have narrowed down to the fines, harassment etc.

The :j3dgement_3 having died hefore the first hearing went to court. He died maintaining he
a one flothmg WI’oI’lg. Erica now runs EMS and Brad Ryan no longer works there.
Question/s to think about
1. [lnder’Jim’s regime, what do you think were the internal pressures working against
diversity at BMS? Why was this allowed to happen? See Cummings and Worley
(2009), pp.473-475.
2. What changes does Erica need to make to ensure all diversity needs are met at BMS?
See Cummings and Worley (2009), pp.47S-478.
Case study tips
Use a SWOT Analysis to determine additional forces for change.
Chicago Author Date Referencing Style 16th Edition

eJournal: one author
Surname, First Name. YYYY. “Title of Article.” Name of Journal Volume No. (Issue No): Page No doi: (or stable URL if doi is not available).
Example:
Bosma, Ulbe. 2009. “European Colonial Soldiers in the Nineteenth Century: Their Role in White Global Migration and Patterns of Colonial Settlement.” Journal of Global History 4 (2): 317- 336. doi:10.1017/S1740022809003179.
In-test reference example: (Bosma 2009, 333). or Bosma (2009, 333) ….

eJournal: two authors
Surname, First Name and First Name Surname. YYYY. “Title of Article ” Name of Journal Volume No. (Issue No): Page No. doi: (or stable URL if doi is not available).
Example:
Cross, Gary and Gregory Smits. 2005. “Japan, the U.S. and the Globalization of Children’s Consumer Culture.” Journal of Social History 38 (4): 873-890. http://proquest.umi.com.dbgw.lis.curtin.edu.au/pqdweb?did=859478591&sid=1&Fmt=3&clie ntId=22212&RQT=309&Vname=PQD.
In-test reference example: (Cross and Smits 2005, 877). or Cross and Smits (2005, 877) ….

eJournal: three authors
Surname, First Name, First Name Surname and First Name Surname. YYYY. “Title of Article ” Name of Journal Volume No. (Issue No): Page No. doi: (or stable URL if doi is not available).
Example:
Pambudi, Djauhuri, Nathalie McCaughey, and Russell Smyth. 2009. “Computable General Equilibrium Estimates of the Impact of the Bali Bombing on the Indonesian Economy.” Tourism Management 30 (2): 232-239. doi:10.1016/j2008.06.007.
In-test reference example: (Pambudi, McCaughey and Smyth 2009, 237)

Webpage: one author
Surname, First Name. YYYY. “Title of Page/Document”. Publishing Body. Accessed Month Day, URL (no hyperlink).
Example:
Martin, Valerie Napaljari. 2010. “DesArt: Aboriginal Art in Central Australia.” Association of Central Aboriginal Art and Craft Centres. Accessed December 16, http://www.desart.com.au/AboriginalArtinCentralAustralia/tabid/56/Default.aspx.
In-test reference example: (Martin 2010). or Martin (2010) ….

Webpage: no author
“Title of Page/Document.” YYYY. Publishing Body. Accessed Month Day, URL (no hyperlink).
Example:
“Travelling With Children: Resources.” 2010. Centres for Disease Control and Prevention. Accessed November 25, http://wwwnc.cdc.gov/travel/page/child-travel.htm.
In-test reference example: (Travelling with Children 2010).

Book: one author
Surname, First Name. YYYY. Title of Book. Publishing Location: Publishing Body (name only without corporate indicators such as Ldt).
Example:
Joly, Dom. 2010. The Dark Tourist. London: Simon & Schuster.
In-test reference example: (Joly 2010, 151). or Joly (2010, 151) ….

eBook: one author
Surname, First Name. YYYY. Title of Book. Publishing Location: Publishing Body (name only without corporate indicators such as Ldt). URL.
Example:
Smyth, Warington H. 1895. Notes of a Journey on the Upper Mekong, Siam. London: The Royal Geographical Society. http://www.gutenberg.org/cache/epub/44681/pg44681.html
In-test reference example: (Smyth 1895, 5). or Smyth (1895, 5) ….

For further details look at:
http://libguides.library.curtin.edu.au/content.php?pid=141214&sid=1604439

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Case Study analysis

Topic: Case Study analysis

Order Description
1. Consider where you would situate the Rolls Royce operation on the Hayes and Wheelwright model of operations contribution in the 1960’s and now – discuss the differences?
2. Evaluate the main markets of Rolls Royce (new engines, ‘power by the hour’ and in-service remote engine monitoring); what are the order winners and order qualifiers in these markets?
3. Make some recommendations for the operations strategy of Rolls Royce to
consider in the future. What does the company need to do to ensure that the market requirements and organizational capabilities remain aligned?
Please note:
• Limit your analysis to 3 pages. The page count includes all analysis and recommendations, graphs, tables and references.
• Be analytical, succinct and thoughtful in your response; simply restating the contents of the case will not give you a good grade.

Responses are currently closed, but you can trackback from your own site.

Comments are closed.

Case Study analysis

Topic: Case Study analysis

Order Description
1. Consider where you would situate the Rolls Royce operation on the Hayes and Wheelwright model of operations contribution in the 1960’s and now – discuss the differences?
2. Evaluate the main markets of Rolls Royce (new engines, ‘power by the hour’ and in-service remote engine monitoring); what are the order winners and order qualifiers in these markets?
3. Make some recommendations for the operations strategy of Rolls Royce to
consider in the future. What does the company need to do to ensure that the market requirements and organizational capabilities remain aligned?
Please note:
• Limit your analysis to 3 pages. The page count includes all analysis and recommendations, graphs, tables and references.
• Be analytical, succinct and thoughtful in your response; simply restating the contents of the case will not give you a good grade.

Responses are currently closed, but you can trackback from your own site.

Comments are closed.

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